Today KAWS operates as a worldwide contemporary art and fashion icon after developing his skills from graffiti art.
KAWS is an American artist and designer, his signature Companion character features X-ed eyes and cartoon characteristics which have turned into an iconic symbol of pop culture by connecting fine art with streetwear and commercial projects.
During the 1990s, KAWS started his professional career through the process of modifying New York City advertising materials, combining graffiti techniques with famous pop culture imagery.
The reinterpretations of how KAWS has reimagined Mickey Mouse, The Simpsons, SpongeBob SquarePants, and other characters have successfully combined popular accessibility with strong collectability.
Limited-edition prints along with sculptures and paintings made by KAWS have achieved millions of dollars in auction value, which solidified his recognition within the art world sphere.
KAWS transformed the fashion industry along with the artwork he created. KAWS achieved mainstream success through joint ventures with Nike, Dior, Uniqlo, and Supreme which resulted in instant sellouts of limited-edition collections.
The Uniqlo collections designed by KAWS have become global phenomenon that attracts large crowds and results in intense market demand for re-sales.
Where once vinyl KAWS collectible figures could be purchased at reasonable costs, they now command thousands of dollars at resale and his artwork brings in millions during auction sales. The combination of limited quantities with historical significance and artist-approved status maintains high market demand for his products.
KAWS transforms modern art culture through his creations which appear in both museum exhibitions as well as high fashion and streetwear retail segments. KAWS’ ability to reach different audience types will make his influential power endure beyond his lifetime.
