The Louis Vuitton Speedy Bag, once a celebrity favorite in the early 2000s, is making it’s
resurgence as the go-to accessory for the new style, and this time it is men who are
adopting the iconic top-handle look.

Pharrell Williams, the musician and creative director for Louis Vuitton’s menswear, has revitalized the classic piece by introducing a variety of vibrant colors while preserving the brand’s iconic monogram.

The Speedy Bag’s first rise to fame came from stars like Jessica Simpson, Nicole Richie, and Miley Cyrus sporting it as an essential part of their Y2K style. But as fashion moved on, the Speedy Bag faded from popularity, seen by some as a symbol of early 2000s excess.

Now, nearly two decades later, the bag is back in fashion with a fresh twist, blending classic monogram flair with new, bold hues like sunny yellow and forest green on the Louis Vuitton runway.

Pharrell himself has embraced the look, pairing a smaller version of the Speedy with retro inspired outfits like a colorful leather jacket and flared jeans. The new Speedy also has found favor among other style-conscious men, from actor Jacob Elordi, known for his love of statement bags, to NBA star LeBron James.

Unlike its previous run as a flashy, attention-grabbing accessory, Today’s Speedy appears more nonchalant, blending seamlessly with traditional menswear pieces such as Elordi’s tailored jeans and James’s bomber jacket.

The Speedy’s resurgence mirrors a larger trend, as purses and bags become essential
accessories in men’s fashion.

As more male celebrities adopt the Speedy, the once feminine “It bag” cements itself as a modern staple—one that nods to its Y2K roots while embracing a contemporary, gender-inclusive aesthetic. This revival underscores a shift in luxury fashion toward inclusivity and versatility, where classic pieces transcend traditional gender norms.

With Pharrell’s influence, the Speedy bag is set to become a staple across style spectrums, seamlessly blending nostalgia with modernity